Why Is Social Media Marketing Failing?

Why Is Social Media Marketing Failing?

I'm hardly the only one asserting that social media marketing is failing. I could produce a list of sources backing up (or rather, asserting) the claim, but Ad Contrarian has already done that for us. Atomic Tango links to a YouTube video of a …

Read more on The Financial Brand

Other news:

Pinterest: how to market your business with the social media site

The campaign has earned the company “increased engagement with our target audience and a driver of consistent new visitors to our website”. In fact, she says, “visitors that stay on our website longer from Pinterest than from any other social network …

Read more on The Guardian

The next great evolution of social media marketing

The marketing community is a broken record about the Oreo Super Bowl Tweet, but it does, indeed, serve as a predecessor to what many brands are trying to accomplish on social: real-time listening and reacting. The theory behind real-time social …

Read more on iMedia Connection

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