Online Vitamin and Supplement Sales in the US Industry Market Research Report from IBISWorld Has Been Updated

New York, NY (PRWEB) February 22, 2015

The Online Vitamin and Supplement Sales industry grew consistently each year for the past five years due to the steadily increasing popularity of industry products. Despite shifting disposable income levels in recent years, the pace of online vitamin sales growth did not slow. In addition, as healthcare costs increased, Americans have turned to vitamins to prevent illness as an alternative to expensive prescription drugs, boosting demand. “In particular, baby boomers, who wield strong purchasing power, depended on industry products to help prevent their physical conditions from weakening with age,” according to IBISWorld Industry Analyst Antal Neville. The convenience afforded by online shopping further benefited sales. Consequently, revenue is estimated to grow an annualized 13.4% to $ 3.9 billion in the five years to 2015, including a 10.0% increase in 2015.

Despite this growth, some operators were far less profitable than others. Vitacost, for example, has operated at a loss since 2010, when it took on additional inventory to expand sales. The industry relies on human labor to operate, but technological developments, such as computer programs, made stock purchases more efficient and inventory management more accurate, leading to reduced labor costs. “Capital costs are low because companies are not required to lease storefronts; in fact, many operate out of an owner’s residence,” says Neville. Additionally, as the economy recovered and consumers became more willing to pay higher prices for vitamins and supplements, operators were able to raise product prices leading to higher profit.

In the next five years, the industry is forecast to consistently grow as Americans become increasingly health-conscious and use vitamins to augment the nutritional value of their diets. Disposable incomes will also grow in line with economic recovery, enabling consumers to buy higher-priced items and larger quantities of vitamins. However, as unemployment falls, more people will gain access to health insurance through their jobs. More insurance coverage is a double-edged sword; some individuals may consume more vitamins if their health plans cover them, while those motivated to consume vitamins as a preventative measure when they do not have coverage may demand fewer industry products. Nonetheless, the number of people aged 50 years and older will continue to be a major source of demand.

For more information, visit IBISWorld’s Online Vitamin and Supplement Sales in the US industry report page.

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IBISWorld industry Report Key Topics

The Online Vitamin and Supplement Sales industry sells vitamins, minerals, herbs and other dietary supplements on the internet. The industry excludes operators that primarily sell pharmaceutical drugs.

Industry Performance



Executive Summary



Key External Drivers



Current Performance



Industry Outlook



Industry Life Cycle



Products & Markets



Supply Chain



Products & Services



Major Markets



Globalization & Trade



Business Locations



Competitive Landscape



Market Share Concentration



Key Success Factors



Cost Structure Benchmarks



Barriers to Entry



Major Companies



Operating Conditions



Capital Intensity



Key Statistics



Industry Data



Annual Change



Key Ratios

About IBISWorld Inc.



Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://ift.tt/UiKiKD or call 1-800-330-3772.

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