Startup Success Equals Strategy Plus Execution

Startup Success Equals Strategy Plus Execution

In the first example, the client engaged us to help them set a go-to market strategy only, helping them to bring their product to market and build a sales and marketing plan around growing their customer base. This client believed that once they had …

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Inside Forbes: The Next Step In Our BrandVoice Native Ad Platform

The other three were specific examples of how we sync up staff and contributor content on Forbes.com with audience segments, the needs of marketers, distribution networks and technology platforms (see them here). The graphic below (click to enlarge …

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Tips for Getting Customers to Share Their Love for Your Brand

Moreover, marketers are realizing that maintaining positive relationships with today's customers goes far beyond traditional customer service. Today, marketing is all about … Examples abound—such as grocery chains providing trendy recipes to sell …

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Ball State President Paul W. Ferguson unveiled the Centennial Commitment …

Ferguson provided a foundation for a refreshed vision and strategic plan by remembering the role of the Ball Brothers in establishing and maintaining higher education in Muncie and that their approach to entrepreneurship was motivated by beneficence …

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Three Oscar-Worthy Content Marketing Standouts

As an industry where audience-pleasing, consumer-centric storytelling rules, the entertainment category offers us some incredible examples of content marketing done well. In fact there are entire agencies committed to marketing movies in new …

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