Customer centricity or eccentricity?

Customer centricity or eccentricity?

Jean-Luc Ambrosi is an award winning marketer and recognised expert in branding and customer relationship management. He is the author of the new book, Branding to Differ, a strategic and practical guide on … They now appear to stand as the new …

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Other news:

Allegiant to start flights from Ohio

“Not only does Hilton Head Island have a long relationship with folks there, we at Visit Savannah also do a lot of marketing and promotion in that state.” For their Savannah service, Allegiant gets two separate markets, he said, noting that, while …

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Lambertville Art Sale for Big Brothers Big Sisters

“The future is in the hands of our nation's youth; every small encounter, relationship, moment, or event that transpires in these children's lives affects them immensely,” she said. Both of the artists live and work in Mercer County. Ms. Alexander's …

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4 Steps to Building Lifetime Value From Expensive First-Time Customers

When you look at how much a customer is worth, you need to focus on more than a single purchase. You need to calculate their lifetime value (LTV). This number is the sum of all the purchases a customer will make over the lifetime of his or her …

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PR That Gets Media Results

Last-minute invites don't convey respect for the reporter's time; they instead make him feel as though he is an afterthought in your planning which just might irrevocably damage the relationship. Also, understand that not every news outlet is created …

Read more on Memphis Daily News

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