10 Tactics for Launching a Product Using Social Media

10 Tactics for Launching a Product Using Social Media

Brands are using Snapchat to provide exclusive, limited-time opportunities to fans, closing the gap between virtual and in-store retail experiences. Meerkat, which was … Here are some tips brand and marketing managers can use to leverage converged …

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Wiser and Spring Metrics Partner Up to Deliver a Marketing and Pricing …

On April 28, 2015 price intelligence leader Wiser will co-host a webinar to help retailers understand the importance of data evaluation when it comes to their pricing and marketing strategies. The webinar, titled "How Data Analytics Can Be the Ultimate …

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Vital Juice Ceases Operations, Founder Looks for Buyer

Vital Juice, which differentiated itself from other cold-pressed juice brands via a unique regional production and local marketing strategy, has ceased operations. Balassanian, the founder and CEO of Vital Juice, told BevNET that the decision to shut …

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Gallery's new vision reflects retail divide

Traditionally, retail brands have sold overstock pieces and other marked-down items at outlets intentionally located away from their full-price outposts, said Barbara Kahn, a marketing professor at the University of Pennsylvania's Wharton School. But …

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Frederick's of Hollywood closes all stores, strips down to Web

But Frederick's can be profitable online, he added, if it comes up with an effective marketing strategy using social media to get the word out and attract customers. … “An online business is nothing more than another retail store without fixed rent …

Read more on Los Angeles Times

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