Why Targeting Your Audience Matters Using Mobile Marketing

The on-the-go nature of mobile marketing, as well as certain technical limitations of the devices most often used to connect to the mobile internet, makes mobile marketing a much different animal than its traditional counterparts. This article will give you some tips that will help you get your message out to all the mobile gadget addicts out there.

Focus on relevance and timeliness when planning your mobile marketing campaign. Messages received in this format should be brief bursts of information that can be immediately applied. For example, rather than messaging about a sale scheduled weeks in advance, send a reminder shortly before opening hours or provide information not previously available like a change in speaker.

When developing content for mobile marketing, be sure that you keep your message brief and easy to understand. Make sure your message is concise and understandable.

Out of pure etiquette, refrain from sending messages out to your customers on Sundays or late at night. And even though time zones vary, make sure you never send out messages when it’s nighttime in your neck of the woods. Just wait until midday to be safe, and always avoid Sundays and Saturdays too if you can help it.

You need to be certain that you’re describing a benefit well to people in mobile marketing. It’s not enough just to be short and to the point. You also need to be very poignant as to what you’re speaking about. This means directness is required in telling a customer exactly how they will benefit by following your link.

Sending out text messages in mobile marketing is a great idea, but you want to make sure that these messages are not commercial in nature. The messages you send should definitely speak to value and benefit, but they have to be more on the friendly side and not so much on the commercial side.

Do not use text abbreviations in your mobile marketing message. While it is acceptable for person to person communication, it looks unprofessional coming from a business. Also avoid using all caps in your message. Your consumers will feel like they are being yelled at. However, it is acceptable to use all caps in your call to action.

As you can see from the tips above, mobile marketing isn’t just “mobile + marketing.” It’s a whole new marketing landscape that requires a specialized approach. People who rely on mobile devices are often busy people, so you need to think outside the box and develop unorthodox techniques to get your mobile message seen.

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