StreamSend Offers Research Report: “The ROI of Video in Email Marketing” | Business Wire

SACRAMENTO, Calif.–(BUSINESS WIRE)–StreamSend,

a leading email

marketing service provider and creator of the enhanced social

marketing tool suite StreamSend

Share 2.0, has sponsored a research report that can help guide

businesses to increase their email marketing revenue by using video. The

report, produced by The

Relevancy Group, is entitled “The ROI of Video in Email Marketing”,

and shows how adding videos to email delivers a much higher return on

investment – boosting revenues by forty percent.

“Online videos are exploding in popularity while smartphones compete

with desktops and laptops as a video delivery device, presenting a huge

opportunity to stream video in email and other message formats,” said

Dan Forootan, president of StreamSend Email Marketing. “Helping our

clients build their brand and their business by sending and sharing

video in social and email marketing has been a major focus at

StreamSend. Now, with this report by top email research firm The

Relevancy Group, we can present the whole picture of video as a powerful

ecommerce tool.”

In a survey of 266 marketing executives, The Relevancy Group found that

twenty-five percent of email marketers are currently using video in

email. The survey reports that marketers using video in email have

increased their click-through and conversion rates, and are generating

forty percent higher monthly revenue than those that do not use video.

To execute video in email effectively, marketers have learned that these

videos must have the ability to be configured with call-to-action links,

sharing mechanisms and auto-responders.

Key findings include:

• 
  

  YouTube statistics:

  
  
  
  
  • 
    

    60 hours of video are uploaded to YouTube every minute, or one

    
    

    hour of video every second.

    
    
  
  
  • 
    

    More than four billion videos are viewed each day

    
    
  
  
  
  


• 
  

  The rising popularity of Facebook, Twitter, and other social

  
  

  networks has accelerated the growth of online video and put YouTube at

  
  

  the core of social collaboration:

  
  
  
  
  • 
    

    500 years of YouTube videos are watched on Facebook every day

    
    
  
  
  • 
    

    700 YouTube video links are shared on Twitter every minute

    
    
  
  
  
  

• 
  

  Video in Email Marketing Is Still Early-Stage

  
  
  
  
  • 
    

    Eighteen to thirty year olds are spending 74% more time watching

    
    

    YouTube on their smartphones than they did last year.

    
    
  
  
  • 
    

    Yet, only twenty-five percent of email marketers are currently

    
    

    using video in their email marketing messages.

    
    
  
  
  
  

• 
  

  Lack of Content and Perceived Costs Inhibit the Widespread Use of

  
  

  Video in Email Marketing

  
  
  
  
  • 
    

    The primary reason that marketers report not using video in email

    
    

    marketing messages is a lack of content.

    
    
  
  
  
  

• 
  

  Marketers Are Optimistic About the Use of Video in Email Marketing

  
  
  
  
  • 
    

    With increasing numbers of marketers adding video to email

    
    

    marketing to engage consumers, email inboxes everywhere will soon

    
    

    become more crowded.

    
    
  
  
  • 
    

    Nothing connects people to a message as quickly as video.

    
    
  
  
  
  


• 
  

  Video in Email Increases Engagement, Social Sharing, and Conversion

  
  
  
  
  • 
    

    Adding moving images to email marketing makes those messages more

    
    

    engaging. Marketers that use video in email report increases in

    
    

    every important key performance indicator.

    
    
  
  
  
  

• 
  

  Video in Email Boosts Monthly Revenue by Forty Percent Increasing

  
  

  ROI

  
  
  
  
  • 
    

    When comparing the performance metrics of marketers utilizing

    
    

    video in email marketing to those that do not, The Relevancy Group

    
    

    found that those adding videos to email had a much higher return

    
    

    on investment.

    
    
  
  
  
  


• 
  

  Select An Email Marketing Video Solution That Includes Advocacy and

  
  

  Engagement Features

  
  
  
  
  • 
    

    While solutions for marketers abound, successful video email

    
    

    software must provide these features: supports HTML5;

    
    

    click-to-configure; sharing; auto-responders.

    
    
  
  
  
  

Go to http://ift.tt/1EzJrRt

to download a full copy of “The ROI of Video in Email Marketing” from

StreamSend and see how video in email and social marketing is helping

businesses boost their ROI and build stronger customer relationships.

StreamSend

StreamSend offers an easy-to-use, affordable and reliable email marketing

service designed to help businesses maximize the reach of their

marketing budget when sending an email

newsletter or using Social Media. StreamSend offers a number of

industry-leading standard pricing plans, private-label and affiliate

programs and hands-on personal client service. Started in 1998,

StreamSend is a leader in Email Marketing.

The post StreamSend Offers Research Report: “The ROI of Video in Email Marketing” | Business Wire appeared first on TRJ Marketing.

from WordPress http://ift.tt/1BStkee

via IFTTT