Strategic Analysis

Nokia Corporation is a multinational company that engages in manufacture and selling of mobile phone devices as well as mobile network equipments and provision of associated solutions in the whole world. The company has four different business segments: Multimedia, mobile phones, networks, and enterprise solutions. The mobile phone segment provides mobile data devices and voice. The company has about 132,000 employees working in the whole world. It is the largest mobile phone producer in the whole world with its headquarters in Finland and it operates in more than 150 countries in the whole world. By the year 2010, Nokia Company was in the lead in terms of market share with about 28.9% in the whole world (Henry 2008: 12). The company has a history of about 146 years and it has experienced a lot of changes from the way it was and what it is currently. Through strategic management, Nokia Company has been able to get a larger market share in the whole world and earn more profits and revenues as compared to other mobile phone manufacturing companies.

Nokia Vision and Mission

The vision of this company is very simple, ‘connecting people’. This means that it aims at ensuring that all people in the whole world are connected by providing them with communication and internet devices which would facilitate connection (Capon 2008: 34). Through communication over the phone or through the internet, people are in a position to come together and get connected. On the other hand the company’s mission is ‘build great mobile products our job is to enable billions of people everywhere to get connected’ (Lindholm et al. 2003: 38).

Goal and objectives

The following are Nokia’s goals and objectives in the market:

To create and build high quality mobile products

To assist people in feeling that they are very near to what matters to them most

To facilitate people from all over the world get more life’s opportunities through mobile phones connections

To provide internet to many people in the whole world with the improving internet technology.

Internal Analysis

SWOT Analysis of Nokia Company

Nokia Corporation has been able to proceed because of its strengths and opportunities. However, it is faced with some weaknesses and threats that are viewed as hindering the forward movement of this company.

Strengths

The company has the worlds leading and largest network of distribution and selling when compared to its competitors like Samsung and Motorola companies

It has high qualified and innovative employees who are capable of bringing new ideas to the company and as a result helping in providing high quality products to satisfy their customers (Thompson & Thompson 2010: 4).

Nokia Company receives a lot of money as profits and revenues from its branches all over the world and hence its financial base is very strong. This has made it very profitable as it is in a position to venture into the international markets by investing in foreign countries (Hitt et al. 2010: 32).

Its products are highly demanded as they have accessories which one could want. Provision of high quality products have resulted in the company becoming the world leading mobile phone seller (Dobson et al. 2004: 23).

Nokia has been able to expand it markets by providing wide range of products. In this case, the company is divided into four dynamic segments Multimedia, mobile phones, networks, and enterprise solutions. This shows that it is in a position to provide its customers with diversified products (Helfat 2007: 39).

The re-sell value of mobile phones manufactured by Nokia Company is high as compared to that of other companies.

It has increased resources in terms of technical and human resources and therefore provision of high quality products and services is facilitated (Ketchen & Berth 2005: 65).

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