How To Launch A Mobile Marketing Campaign

Mobile marketing might appear very complicated at first. Once you know what you are doing, it can be a very profitable strategy. If you don’t know what you are doing, you can lose a lot of money or lose customers. Fear not, the tips listed below can help you avoid this.

Offer special discounts or value to your mobile marketing customers. Because mobile followers usually require customers to elect to receive information, make it worthwhile for them to enroll. By offering greater discounts or better offers than those available through your web site or print marketing, you can increase the number of customers enrolled in your mobile program.

Make sure your mobile ads are compatible against all platforms, cellular devices and more. Your business must stay accessible to as many mobile users as possible. By ensuring compatibility on all platforms, you maximize your exposure and your business’ ability to reach more customers via the devices they use the most.

Make your mobile marketing campaigns interactive. Draw in your customers and offer them a way to interact with the system or amongst themselves. By engaging mobile users you will be solidifying your customer base as well as setting up future demand for more as each customer will be more likely to recommend your service.

In the content area of your mobile marketing campaign, it’s important to keep the message short so it can be easily understood. They need to be able to quickly digest the message you want to convey.

Keep your text messages, social network posts and e-mails brief and concise. If the message is too long, people tend to dismiss it immediately. The message shout be short, urgent and contain a call of action. It should not be a quarter page ad, but instead a short message aimed to alert consumers of discounts or promotions.

Have your friends test your site, ads, emails, and other parts of your campaign. For even more objective input, you may want to consider paying for outside testing services.

Make sure to conduct a usability test before rolling out your mobile marketing campaign to your consumers. Ask friends, family, employees or all of the above to receive your messages, respond and ask for their honest opinion of the experience. This way you will make sure everything works to provide the best experience for your customers.

So as you can see, mobile marketing is not as complicated as it may appear. You do need to research the basics, and methodically apply what you learn. With the above tips in mind, you should be smarter and more effective when it comes to creating your mobile marketing plan.

Find More Mobile Marketing Articles

The post How To Launch A Mobile Marketing Campaign appeared first on TRJ Marketing.

from WordPress http://ift.tt/1F8eH6O

via IFTTT