Research and Markets: Email Marketing: Customers Take It Personally – Best Practices that Optimize Email Marketing | Business Wire

DUBLIN–(BUSINESS WIRE)–Research and Markets (http://ift.tt/1uDHJFQ)

has announced the addition of the “Email

Marketing: Customers Take It Personally” report to their offering.

Improving the quantity and quality of the leads generated by marketing

isn’t a guaranteed result when engaging in email campaigns, because the

only thing easier then sending an unsolicited email is deleting one.

This research reviews the best practices that optimize email marketing

as a prime demand generation vehicle.

In October of 2010, Aberdeen surveyed 528 marketing and sales executives

around the globe to identify the key trends being utilized for this

crucial marketing medium. This analysis highlights the capabilities and

technologies organizations deploy to avoid customers opting-out while

improving click-through and open rates.

Best-in-Class Performance:

Three key performance criteria were used to distinguish Best-in-Class

companies’ e-mail marketing programs. On average, these top-performing

organizations achieved the following:

• 
  

  25% of the sales-forecasted pipeline was generated by marketing, as

  
  

  compared to a 4% contribution from Laggard organizations

  
  


• 
  

  21% average Year-Over-Year (YOY) improvement in revenue generated from

  
  

  e-mail campaigns, compared to a 2% increase among Laggard organizations

  
  


• 
  

  11% average YOY improvement in click-through rates from mass e-mail

  
  

  campaigns, compared to a 1% increase among Laggard organizations

  
  

Key Topics Covered:

Executive Summary

• 
  

  Best-in-Class Performance

  
  


• 
  

  Competitive Maturity Assessment

  
  


• 
  

  Required Actions

  
  

Chapter One: Benchmarking the Best-in-Class

• 
  

  Business Context

  
  


• 
  

  The Maturity Class Framework

  
  


• 
  

  The Best-in-Class PACE Model

  
  


• 
  

  Best-in-Class Strategies

  
  

Chapter Two: Benchmarking Requirements for Success

• 
  

  Competitive Assessment

  
  


• 
  

  Capabilities and Enablers

  
  


• 
  

  Chapter Three: Required Actions

  
  


• 
  

  Laggard Steps to Success

  
  


• 
  

  Industry Average Steps to Success

  
  


• 
  

  Best-in-Class Steps to Success

  
  

Appendix A: Research Methodology

Appendix B: Related Aberdeen Research

For more information visit http://ift.tt/1uDHJFQ

The post Research and Markets: Email Marketing: Customers Take It Personally – Best Practices that Optimize Email Marketing | Business Wire appeared first on TRJ Marketing.

from WordPress http://ift.tt/1v7zJTm

via IFTTT