2008 blazing blow on one’s face to, for the brand Clothing Companies, flirting is not a small market, performance an even greater challenge, had abnormal development of China’s apparel market, experience Olympics Dinner, crazy and chaotic war situation, anti-low-risk small brand inevitably “styled.” This top ten list of poisons, is warning that most frail or sickly small clothing brand: other nourishing of medicine, is highly likely that their poison, must be careful, then be careful!
As for the antidote, not to be bitter medicine, passing power as a joke, know of or clear efficacy.
Poison one: with the Olympic Games
Lit the Olympic flame is no doubt many Chinese boss Firelight, fever and restlessness!
Sports brands have played against the Olympic flag, golden, is imperative. However, only one Olympic sponsor, and the remaining brands to resistance, how to dance, still leveraging the test of wisdom. Domestic big star arrested over (CCTV five sets over, LINING), sports stars (table tennis star, ANTA) or star team (badminton team, 361 degrees), the performance commendable.
Only other brand to find the Korean Olympic team or XX national team, or to borrow 08, Beijing, and other words, barely with the Olympic team, a strong offensive in the majors, the anti-were mere copycat, dismally.
Men and Women brand naturally difficult to resist the lure of the Olympics, most intentionally or unintentionally, to the Olympic Games by, such as walking a fine introduction of the concept of the Olympic Games, or to enhance sports series products. In fact for Men or Women for Olympic sports brand in leisure due to the infiltration, direct pressure on the summer sales, at least T shirt Results fell more than 15%.
The original like the sports and leisure clothing Consumption Who, under the guidance of the brand power factor, but rarely have the opportunity to buy traditional men’s or women’s reform. The most alarming is that consumer habits change in sports and leisure clothing, is irreversible, will be in a very long time on the men’s and women’s sales have a negative effect. To some extent, the Olympics is directly Men Women and chronic poisons, and many authorities are still making wine blending.
If 2008 is the clothing brand’s reshuffle, the then lead to the closure of small brand factor, accounting for at least 20% of the Olympic Games.
[Antidote for a: Massage Oil. Best to increase with the goggles, Headset And dedication to the terminal good massage. ]
Poison 2: Investment CCTV When the Olympic Games this ocean Stage Happens to the land of CCTV dance floor, 1 +1 vampire effect produced is much larger than 2.
08 CCTV New Year Advertisement 30 ~ 50% of the cost prices of the news, back in October 2007 on the forward vigorously, in fact, part of the central five sets of price increases far more than 50% of the time, only tacit stop people in need.
CCTV bid up to 80 billion case, Nippon Paint, Air China and other biggest names in the new appearance, the apparel industry is seemingly only seven wolves, special steps Rimula three, in fact LINING, ANTA, 361 degrees, LILANG, Qipai regulars such as CCTV and for nearly 100 million yuan has already opened up the meridians, respectively, the cover of darkness, snatching the bridgehead at different times. Of course, they pay a lot expensive than in previous years the cost to their financial resources, more is carried out with the same level of attrition opponents only, cause for regret.
Other small clothing brand, in particular, to send men Fujian brand dealers often can not bear the starving of CCTV as begged, dropped two teeth, 30 million. An actual broadcast of the large shrinkage, poor value for money; two biggest names in front of many billion level, this money can only “Sasa water” (Cantonese: piece of cake), not only as water droplets into the sea, from Yilian difficult, but they would at a loss , dragging down other development plans.
See a lot of reason to switch brands starting from CCTV TV, or put in Focus Media, etc., at least, to break the monopoly in terms of CCTV rogue, expressed admiration.
I am an expert from Frbiz Site, usually analyzes all kind of industries situation, such as insulating foam sealant , pure white linen.
The post Q Pulse 2008, To The Brand Detoxification appeared first on TRJ Marketing.
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