Why Some People Fail At Netwrok Marketing

Humans being human, makes it very difficult to foresee definable outcomes, whether someone will or won’t last in a business. And whether they drop out or not, can sometimes be estimated but never confirmed 100%.

1. Not handling rejection from cloase family members and immediate market.

When someone is first introduced to the concept of Network Marketing they become very motivated—mainly by the income possibilities—to start recruiting right away. Most companies will teach you to start with a list of your warm market and work from there. This may the be the logical way to go, but due to initial rejection because of it, it makes people quit or withdraw. This means a lot of newbies will quite after talking to family, friends or a spouse.

In recent times however MLM has turned very popular as a well respected and profoessional business, a lot of people are quick to say, “Oh! You mean a pyramid scheme”. The main misunderstanding from the public eye and press, causes this general misconception around many famous network marketing companies.

2. False expectations for too early results with too little effort.

Depending on the way in which the business is presented, one can get the impression that there is not much effort involved. So if you only get a couple, who can then get a couple each you’ll be rich. When early recruits realize that considerable networking and marketing is involved in Network Marketing, disappointment quickly sets in. There is work involved, and any business that presents a plan to you and says that you don’t have to do anything is peddling a lie. All successful network marketers worked for their success.

Many marketers do not factor into their planning the cost of advertising their business. A lot of this can take your income, especially in the beginning. The idea here is that you have to regard this as a normal business and not just a trial run venture.

3. Lack of focus.

Network marketers have gained a reputation of jumping around and changing companies like they change clothing. This can apply to those who want success, however never attain it.

As I mentioned before, those who survive the early years normally go on to do very well. However, there are many people who are looking for the ‘next big thing’ and keep jumping from opportunity to opportunity. This normally describes the behavior of those in search of the ever evasive ‘ground-floor opportunity’. The rule of thumb here is that you should establish yourself in one solid company before venturing off into other companies. And if more than one company is in play, ensure they are oin alignment with each other. A great way to do this is via getting leads, whether by online “attraction markting” or from a leads company. For your further information, if you come across the tools that improve your business, why shoudln’t you do so from one that offers compensaion?

4. Failure to work an easy to duplicate recruiting plan.

With the advent of the Internet and all the new communication means that it affords, Network Marketing has come a long way from the home meetings and house to house presentations. Doing these presentations was very intimidating to many people and so the recruiting chain often broke along the way. The key here is that if the recruiting machine does not have a system that anyone can comfortably do, it will come to a screeching halt. The basis of a great training program is it’s ability to be duplicated, good trainers know this. If the impression is given that a recruit must be turned into an instant public speaker, giving motivational speeches at the local Hilton, they can be easily scared off.

Synchonously you need to learn about your system so you can be familiarized with your comapany so you can tell others about it’s benefit. As a user yourself, this should not be difficult. A caution here is to work the system that has been field tested, rather than trying to invent your own methods. This doesn’t mean that you shouldn’t be innovative, but there is no use to reinvent the wheel either, so be teachable.

5. Hand-holding down line members.

Teaching is surely a part of the game of building a strong team. Some marketers make the mistake of doing too much for their down line members thinking that if they didn’t their recruits will leave. This can flip back however, because there is often too much reliance on uplines and not enough on developing well enough to grow and support their own business. There is only so much you can do for someone and no more. These spoiled over-dependent down line members can become a liability instead of an asset to your team. So avoid the temptation to micromanage your team; you’ll get burnt out. Teach your team members to fish instead of fishing for them.

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