New McDonald's CEO Has Work Cut Out In Changing Times

New McDonald's CEO Has Work Cut Out In Changing Times

Regan, who has a “buy” rating on the stock, said technology is the biggest problem facing the fast-food titan, and perhaps the most effective way to bring it into the 21st century. “There are too many problems and too many solutions (offered up). It …

Read more on Fox Business

Other news:

Game Dev Bets Big With This Super Bowl Ad

This year's Super Bowl is expected to draw more than 100 million views. uCool's marketing officer Tony Cerrato said the opportunity to showcase the game on such a wide scale was too big a chance to pass up, even if ad rates are $ 4.5 million for 30 seconds.

Read more on GameSpot

The startup that wants to sidestep Google

A primary source of Quora's traffic is organic, meaning people are coming directly to Quora.com to ask questions and provide answers to those posed by others, said Marc Bodnick, who runs business, marketing and community at Mountain View, California …

Read more on CNBC

Lowe's Will Run Two Super Bowl Ads On Instagram [Report]

The Lowe's ads will follow an already successful formula for the company: They'll be made using Instagram's Hyperlapse feature, much like the #LowesFixInSix videos that Lowe's produced last month. This new campaign, Adweek reports, will use the …

Read more on Marketing Land

Applying Yourself: The Drum Network's Richard Draycott meets Apppli founder …

Had Nader Alaghband's career gone down the path many had envisaged as a Cornell University Philosophy graduate, today he wouldn't be the owner and chief executive of a successful mobile agency in the heart of London. A potential career … And while he …

Read more on The Drum

The post New McDonald's CEO Has Work Cut Out In Changing Times appeared first on TRJ Marketing.

from WordPress http://ift.tt/1viQrPL

via IFTTT