The mobile food business can be very rewarding and profitable if you approach it in the right way. The whole key is that you are mobile and can choose the locations in which you want to work. Unlike a normal restaurant, you can take your food to the customers instead of waiting for them to find you. This is a huge advantage and one that must be thought out carefully.
So where do you operate your mobile food business from? This depends on how you want to run the business – as a part-time or full-time venture. If you only want to do it part-time, you could choose to operate only at fairs, festivals and sporting events. Food vendors are always required and welcome at these events, but don’t forget that you will probably have to pay a fee for setting up there.
The other alternative for your mobile food business is to operate in public places on a full-time daily basis. If you decide to do this, your choice of situation is very important, as you will not have captive customers like in the fairs and festivals.
You need to set up where there is a lot of passing traffic, especially workers, shoppers or tourists, and away from other food outlets such as restaurants or cafes. If you will be operating on the street, don’t forget you will probably need to get a special license for this. If you set up on someone’s land, such as a parking lot or in a university, mall, park, or zoo, then you will need permission and may well have to pay a rent.
Once you have found the best places to be, it is a good idea to go there every day, as you will then hopefully build up a base of regular clients as well as a new passing trade. If you are in the same place every day, people know where to find you. However, you may have discovered different places that give you customers at different times of the day, in which case the beauty of being mobile is that you can move to take advantage of these various hot spots.
For example, depending on what you are selling, you may find that it is profitable to be outside a rail station in the morning to catch the commuters coming to work, then move to the center of town for lunchtime workers and shoppers, and somewhere else for the afternoon. That way you may be able to avoid quiet times with no customers. If you have a fleet of mobile units, you can position them in all these places all day.
As with any other business, it is very important in the mobile food business to be organized and to do a lot of planning. It is not just a case of jumping in your van each morning and driving off.
As health and safety is very important, for example, you need to have schedules for cleaning that need to be adhered to and shown to health inspectors when requested. This is particularly important if your business consists of other people in other mobile units working for you, as you are the person ultimately responsible for the business.
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