8 Lead Generation Strategies That Will Boost Your Sales

8 Lead Generation Strategies That Will Boost Your Sales

Having a company Facebook page and providing fun, helpful or informative content of interest to potential (and existing) customers “is a great way for business owners to build credibility, nurture customer relationships and increase marketing ROI.”.

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How Urban Airship's growing team will augment its talent base

Caine tapped former colleagues Erin Hintz and Mike Musson as chief marketing officer and senior vice president of strategy and business development, respectively. "They were part of Citrix Online business during the growth and the scaling of the …

Read more on Portland Business Journal (blog)

Disrupt Your Business—Before Your Competitors Do

Next, is to plan an experiment; they suggested that marketers need to improve in this area. Then, plan the experiment and use a control group; many direct marketers are experts at this. Do the experiment, and remember to use pilots and test, test, test …

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4 Reasons Your Business Should Consider AdWords Paid Search Marketing

A successful online marketing campaign contains several strategies, one being paid search. If you haven't given paid search a try yet or if you are on the fence still then take a minute to read through the follow four reasons that your business should …

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5 Pinterest Strategies That Drive Big Traffic

Before I dive into more advanced Pinterest strategies, let's start with the basics for successful business use. Begin building a …. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff …

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Expansion into South is a sign of City Barbeque's success

Good food, and a solid concept, often trump the best marketing plans if you grow slowly and maintain the quality, Powell said. City Barbeque's fast-casual format has also helped it grow. The company is privately held by Malir, his wife and a few partners.

Read more on Columbus Dispatch

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