Dennis Wald Promoted to Vice President, Affiliate Marketing for Game Show Network.

Business/Entertainment Editors & Television/Cable Writers

CULVER CITY, Calif.–(ENTERTAINMENT WIRE)–Dec. 3, 2001

Dennis Wald has been elevated to the newly created position of vice president, affiliate marketing, Game Show Network.

Dena Kaplan, senior vice president, marketing, Game Show Network, and Anne Droste, senior vice president, sales and affiliate relations, Game Show Network, made the announcement jointly today. Wald, who will report to Kaplan and Droste, is based at the network’s Culver City headquarters.

As vice president, affiliate marketing, Wald’s responsibilities include developing, managing and implementing Game Show Network’s aggressive affiliate marketing and local ad sales plans and partnerships with cable and satellite distributors. He works closely with the network’s marketing and affiliate sales teams.

“Appointing Dennis to the new position of vice president, affiliate marketing is instrumental to Game Show Network providing creative and effective marketing opportunities for our affiliates,” said Kaplan. “He is extremely deserving of this promotion.”

Added Droste: “Dennis’ sales and marketing experience has been an asset to the network in reaching the 40 million subscriber mark. We look forward to building innovative affiliate marketing programs that help brand Game Show Network and meet the needs of our growing family of affiliates.”

Wald joined Game Show Network in 1996 as director, affiliate sales, western region. He has been responsible for increasing affiliate sales in the Midwest and Southwest. Wald worked with area MSOs to further the network’s distribution and was focused on identifying and capitalizing on local ad sales opportunities. During his interim with Game Show Network, subscriber numbers have climbed from 10 to more than 40 million.

Prior to Game Show Network, Wald was western region vice president for On-Command Video, where he was responsible for regional sales and operations of Spectravision in the hospitality industry. Additionally, his background includes sales and marketing experience in the computer industry with Hotel Information Systems and Unisys Computer Corp. Wald is a graduate of Arizona State University.

Game Show Network is the premier programming service exclusively dedicated to the exciting world of games, game playing and game shows. Game Show Network is jointly owned and operated by Sony Pictures Entertainment and Liberty Digital Inc.

Game Show Network offers a wide array of programming including game show favorites from its diverse library, and new interactive game shows where viewers can become contestants in their own homes. Game Show Network can be found on the World Wide Web at http://ift.tt/1BOHRtJ.

Liberty Digital Inc. is a diversified new media company focused on the development of interactive television programming with interests in interactive television technology, e-commerce and content businesses. Liberty Digital’s Series A common stock is traded on the Nasdaq National Market under the symbol “LDIG.” For more information, visit http://ift.tt/1AWYM7Y.

Sony Pictures Entertainment (SPE) is a division of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corp. SPE’s global operations encompass motion picture production and distribution; television production and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.spe.sony.com.

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